Life360 and Alto’s new campaign hits every true-crime-junkie parent right in the irrational feels.
“I Think of You (Dying)” is an animated musical spot that dramatizes the wild (and wildly unlikely) fears that race through a mom’s mind when her daughter leaves the house.
Think alligator attacks, wood chippers, and witches, all set to a creepy lullaby.
Directed by Steve Ayson with music by Nick Lutsko, the spot ends on a reassuring note: the daughter downloads Life360 to put mom at ease. Morbidly relatable.
