Twitter has its limitations in place regarding character counts (though they have increased to 280). However, the limitations on how you can grow your brand on the platform are few. The platform has evolved from what seemed like a status-update medium in its early days to a hotbed for debate, breaking news, and witty & insightful commentary.
Twitter is invaluable as a marketing tool, and Agorapulse is going over Twitter best practices for new and experienced social media users.
Create Original Content. Twitter’s bite-sized posts are easily digestible. Use it to your advantage with original content in the form of text, images, or video. This can include:
- Product launches
- Company updates
- Blog post links
- Think pieces
Curate Relevant Content. Rather than posting only original content, draw from the other players in your industry and retweet great content they’ve posted. This helps spark discussions especially if you write something on your retweet (quote tweet.) Draw from people your audience connects with, industry influencers, and partners you work with.
Be concise. You don’t have much choice in this considering the inherent character limitations. Even then, using up the full 280 characters isn’t necessary. In fact, 71 – 100 characters is the real sweet spot for tweets. People expect concise content on twitter, so deliver on it.
Develop Twitter Lists. Your feed can be overwhelming. Create a list with only the most crucial accounts you must keep up with. This cuts down clutter and directs you to exactly what you’re looking for.
Automate engagement. Being active on twitter is best in real-time. With how fast everything moves, automated responses help you quickly respond to followers. Prepare responses to certain comments and inquiries and send them when applicable with the click of a button.
Your audience has never been closer, so go out and put these tips to use!