U.S. Children are Showing More Interest in Podcasts - Carney
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U.S. Children are Showing More Interest in Podcasts

A new study finds that, when it comes to podcasts, kids are starting to listen up. Here’s the breakdown on U.S. children and podcasts:

  • 48% of children listen to podcasts every week.
  • 67% of children listen to podcasts at least monthly.
  • 48% of children listen with a parent always or most of the time.
  • 71% of children listen with a parent at least half of the time.
  • 93% of parents surveyed noticed their children have more interest in podcasts over the last year.
  • 65% of kid podcast fans and parents take podcast recommendations from family and friends.
  • 58% of kids and parents find podcasts via social media.
  • Children are most interested in comedy, action/adventure, stories, education, and music/nursery rhymes.
  • 93% of parents surveyed say their children are more likely to listen to podcasts based on a familiar character or entertainment franchise.
  • Children consume podcasts at home, mostly on weekends and afternoons.
  • Children enjoy podcasts for 11 to 20 minutes at a time.
  • 82% of children consume podcasts on YouTube, and 55% do so on Spotify.
  • 9 out of 10 parents who consume podcasts monthly are willing to pay for a subscription to children’s podcasts.

Dig into the numbers over at PodNews.

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