A new study finds that, when it comes to podcasts, kids are starting to listen up. Here’s the breakdown on U.S. children and podcasts:
- 48% of children listen to podcasts every week.
- 67% of children listen to podcasts at least monthly.
- 48% of children listen with a parent always or most of the time.
- 71% of children listen with a parent at least half of the time.
- 93% of parents surveyed noticed their children have more interest in podcasts over the last year.
- 65% of kid podcast fans and parents take podcast recommendations from family and friends.
- 58% of kids and parents find podcasts via social media.
- Children are most interested in comedy, action/adventure, stories, education, and music/nursery rhymes.
- 93% of parents surveyed say their children are more likely to listen to podcasts based on a familiar character or entertainment franchise.
- Children consume podcasts at home, mostly on weekends and afternoons.
- Children enjoy podcasts for 11 to 20 minutes at a time.
- 82% of children consume podcasts on YouTube, and 55% do so on Spotify.
- 9 out of 10 parents who consume podcasts monthly are willing to pay for a subscription to children’s podcasts.
Dig into the numbers over at PodNews.