Yvon Chouinard isn’t your typical billionaire entrepreneur. He doesn’t even want your money. Believe it or not, he’s actively worked to slow down his company’s growth and profits.
Despite his efforts, Patagonia still continued to grow into a multi-billion dollar company.
Today’s Listen is one of our favorites from How I Built This. In it, Yvon talks about how he built Patagonia almost by accident. He also explains how his backward approach to marketing and business actually created one of the biggest outdoor brands in the world.