Prime Video launched its “Citadel: Diana” original series, starring Italian actor Matilda De Angelis as a civilian turned spy, at the five-day Lucca Comics & Games Festival using… old ladies.
They may not be scaling buildings, but Italian grannies are notorious spies in their own right.
With the help of Ogilvy, Prime Video transformed historic city balconies into splashy spy headquarters, where nosy grandmothers spied upon, interrogated, and teased some 800,000 passersby.
