Unraveling Threads: The Latest Social Media Platform - Carney
The Daily Carnage

Unraveling Threads: The Latest Social Media Platform

It’s so easy to feel that social media has peaked. We have a variety of apps and sites, and we can see last year’s promises disappearing in the rearview mirror. But there’s a new kid on the block, and this kid has quite the reputation. It can be challenging to see what the future will hold for us as digital marketers, but we’re experts in adaptability within the digital landscape, so we’re ready to welcome the new kid. ClickThrough Marketing is taking us through what Threads means for marketers so you can stay on top of your game.

Threads and Digital Marketing

Threads is no nimble startup trying to operate in Twitter’s shadow; it’s Meta’s opportunity to overtake Twitter as the biggest name in micro-blogging. If you’ve built up your brand on Instagram, then you’re off to a good start since those same followers will be waiting for you automatically on Threads. Don’t take this audience for granted; keep them engaged.

Threads and Content Marketing

For starters, Threads has a 500-character limit – larger than Twitter’s. Furthermore, Threads is part of the “Fediverse”, which uses the ActivityPub Protocol to share content between different platforms and services. (Fingers crossed for tight integration with WordPress.)

Threads and SEO

Interaction and discussion are at the heart of Twitter. When looking for a feed with the latest SEO best practices, you can jump into the conversation to learn from and debate fellow experts. But many have turned away from Twitter and are looking for a new place to take their thoughts and thumbs, and it looks like that place is Threads. Plus, the increased character count will allow users to express themselves in greater detail.

Threads is live now, but there’s still no shortage of speculation about what role it will play amongst other tech giants. We’re all eager to learn new ways we can leverage this platform for our marketing strategies, so keep reading for more ideas of what is to come.


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