We’re still thinking of Coke’s “Holidays Are Coming” campaign, which resurrected a beloved spot with so much AI that people felt empty inside after watching it.
Brands big and small are still thinking about it, too. The ensuing blowback is an important lesson about the public’s dynamic palate for AI.
Just in time, Zevia’s new “Break From Artificial” spot explicitly ribs Coke with amped up AI tropes— weird slow-mos, freaky hands, uncanny animals—to position itself as the real soda among artificial competitors.