Vodaphone’s new commercial contains not one pixel of realness.
It’s 100% AI and proud of it.
The 60-second spot features vignettes of life set to “The Rhythm of The Night” by Corona. It was directed by Sebastian Strasser and produced by Lipstick Berlin, with production support from New Commercial Arts.
“Like the Coke Ad it will no doubt receive some pushback from those who are anti-AI, but the vast majority of its audience won’t know that it was made with AI,” tweeted one of the AI artists, Ryan Phillips.
“All they will see is an advert with high production values that delivers its message with impact.”