Took us a while to believe that today’s Watch wasn’t a joke, but, by all accounts, it appears to be 100% real. Ikea’s been circulating an interactive print ad in an influential magazine for women… Interactive in that you can…
…pee on the dang thing!
Why? Well, guess you’re just gonna have to find out. But it involves getting a discount on cribs. Here’s what Adweek has to say about it:
“This is definitely the coolest pee-based advertising since Animal Planet put urine-scented ads at the bottom to lampposts to attract dogs (whose owners then saw a larger ad at their own eye level promoting a dog award show).”
Guess we have to agree.