If you aren’t familiar with it, Buzzsumo can give you tons of information about what articles are most shared around a specific topic, who is linking to your competitors, and what influencers you should target with influencer reach out.
Today’s Read is going to tell you exactly how you should be using Buzzsumo to get the most out of it.
Some of the tips:
- Find out which influencers to target. This will help you figure out which blogs you should try to guest post on or who is most likely to share your newest amazing piece of content.
- See where your competitors are getting links from. If one website is linking to your competitor’s content, they’ll likely link to yours. You just gotta ask.
- Figure out what content is trending in your industry. This will help you figure out what your next blog post should be about.
- Determine the ideal length for blog posts. This is a cool one. Buzzsumo will tell you the word-count of the most shared blogs around a topic.
Buzzsumo didn’t even pay us for this write-up. We just love ’em that much.