Are you getting the most out of your content? It might be time to revisit your framework for a new year.
Carmen Hill’s Prism Content Strategy offers a structured, three-dimensional approach that ensures every piece of of your content serves multiple purposes and aligns with both business goals and audience needs.
The Three Dimensions of the Prism Framework:
- Intent: Understand the purpose of your content to calibrate with business goals (e.g., brand awareness, sales enablement) with audience preferences.
- Information: Tailor your message and format based on your audience’s content consumption. For example, quick info might work better as text, while complex ideas may need visuals.
- Interaction: Deliver content in the right format, on the appropriate platform, and with an optimal user experience.
Here’s how to get started:
- Start with strategy and alignment—document audience research, goals, and workflows.
- Prioritize reuse—design content to serve multiple functions and formats from the outset.
- Evaluate success—test, measure engagement, and refine content based on audience behavior.
Dig in at Agora Pulse.
