Vinyl records, the analog technology that was supposed to be dead by now, actually outsold digital music in Britain last December. And, get this: Americans will spend over a billion dollars each year on vinyl.
The White Stripes’ leading man, Jack White, is going hard on bringing back vinyl production in America. Why the surge in Interest? White attributes it to people becoming tired of the disposable nature of music today.
Today’s video, by Vice, illustrates how opportunities are created when something becomes rare — a point similar to Starbucks’ Frappuccino strategy and one Seth Godin has been highlighting for years.