Many marketers have a love-hate relationship with visual design. On one hand, when something looks great and audiences agree, we’re thrilled. On the other hand, not everybody has an eye for design or has the budget needed for a dedicated designer.
Social Media Examiner understands this plight and offers a guide on visual design for, well, non-designers. But let’s start with three main challenges:
- Not enough time to create all the necessary content.
- Feeling a lack of skill to efficiently create visuals.
- Not knowing what to post or where to begin.
Now, that we understand the barriers. Let’s work on taking them down one step at a time. Here are four things to keep in mind when focused on design.
- Stick to the elements of the template. Is there anyone who doesn’t use templates? They’re designed to speed up processes. When you work with a visual design template, don’t rush to change everything at once. Start with bringing in your brand colors, logos, and fonts.
- Switch Like for Like. Maintain some consistency in your template. If the template uses bold font, don’t switch to a light handwriting font. Choose something similar and on-brand. If the template has three colors, maintain three colors total even if you decide to change the initial colors.
- Incorporate contrast. Be sure not to complicate this one. Use light font colors on dark backgrounds and vice versa. Ensure that the eye knows where to go.
- Size matters. If you swap out an image in your template, maintain the original image size. You could also use photos with similar compositions as those in the template.
Luckily, there are plenty of recommendations for design templates, collaboration tools, and creative inspiration. Read on to get the whole scoop!