Voice Search: What Small Business Owner’s and Marketers Need to Know - Carney
The Daily Carnage

Voice Search: What Small Business Owner’s and Marketers Need to Know

Voice Search is the rising number of people turning to search devices, not necessarily search engines.

We have a voice. You have a voice. Everyone has a voice. Heck, robots have voices. So do cats, dogs, and elephants. And for that reason, we’re heavily intrigued by the growth of voice search.

Ready for a mad stat? Bright Local said, “53% of people are using voice search daily to find information on local business” Need another? Alrighty, we’ll indulge you a little more, “50% of searches will be voice-based by 2020.”

DuctTape Marketing is talkin’ need-to-know’s to add voice to your text-based strategy.

Get your pencils out, here’s how to take action:

  • (5:20) Google My Business. Take advantage of new features like book listing and Google posts to build loyalty and highlight your niche.
  • (6:10) Featured Snippet. Google’s way of keeping consumers on the search results page. For example, if you google, “social media marketing plan,” you’ll see an informational summary by DuctTape Marketing. 70% of the information given through voice search comes from Featured Snippets.
  • (6:50) Map results. “Hey Google, show me where to find the best coffee near work.” Voice search will most likely show you the top three listings given by Google Maps.
  • (7:10) Site Speed. If your loading speed is slower than molasses, then voice won’t give you the time of day. This is solely due to the user experience aspect.
  • (7:25) According to Backlinko, “70.4% of Google Home result pages were secured with an https or SSL certificate.” Businesses need to make sure their site is secure because Google will warn consumers otherwise.
  • (8:15)  Reputation matters with voice search. Think reviews and ratings. Local media mentions are currently underrated for some reason but deserve attention. As well as social signals.
  • (8:50)  How to get in the Featured Snippet. Competition is real in this space. Aim low. Brainstorm low-intent terms that don’t have a featured snippet today and write a list or answer based blog that gets at the intent. Tool to use: Answer the Public.
  • (10:10)  Create content that calls out the search term more specifically. Better yet, do things better. If you see that a featured snippet has pulled an answer that isn’t correct or could be more accurate, act on this!
  • (13:15) Using existing content. Blog articles that have already ranked highly for you can be repurposed to make it more relevant for voice search.

It’s due diligence time fam, listen to this one.

Carnage

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