You know what’s good? Bad Bunny’s steamy campaign for Calvin Klein.
You know what’s even better? Progressive’s perfectly executed stunt to piggyback on the Bad Bunny buzz.
With billboards of the nearly-naked superstar turning heads in New York and Miami, the insurance brand worked with Gut Miami to place branded trucks near the ads, warning drivers with lines like “Thirst trap ahead” and “Less staring, more steering.”
