We love a clever brand - Carney
The Daily Carnage

We love a clever brand

What does NJM stand for? New Jersey Manufacturers Casualty Insurance Company…but we like their ad’s acronym better. “No Jingle or Mascots” turns into quite the catchy slogan. NJM’s ad walks us through a “marketing pitch” all about gimmicks. But NJM doesn’t need all that. But what we need is that wacky, waving, inflatable cactus for our lobby.


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