LinkedIn’s Campaign Manager has introduced a new metric: Audience Penetration.
What does it measure? The percentage of your target audience that your ads have successfully reached.
For example, if your target audience size is 250,000 users, and your campaign has reached 8,000 users, your Audience Penetration would be 3.2%.
What’s a good benchmark? For B2B campaigns, an ideal audience penetration rate typically falls between 10 and 40%.
Why is my Audience Penetration low?
- Your audience might be too large. Shoot for between 50,000 and 500,000 for optimal results.
- Your ad spend is too low. Test spend between $50 and $100.
Find out more from a LinkedIn marketing expert.
