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Clipping—sharing short video segments from long-form content like podcasts, livestreams, or YouTube videos—started as a growth hack among creators. Now, it’s a favorite tactic of enterprise-level brands and advertisers, too.
Clippers, often creators or social media operators, get paid to post brand-shared content in exchange for views — typically $1 to $5 per 1,000 views. Most campaigns have a cap, creating a bounty-style model. Platforms like Whop have formalized this once-underground practice, attracting companies with billions in market cap and creators making tens of thousands of dollars per month.
So why the buzz?
- Low production cost – Leverages existing content instead of creating new ads.
- Fast reach – Posts go live across TikTok, Instagram, YouTube Shorts, and X quickly.
- Native appeal – Feels organic, tapping into creator-audience trust.
- Scalable – Works for both niche creators and large IP holders.
Despite the hype, clipping carries legal gray areas, especially around FTC disclosure rules. Many clips aren’t clearly labeled as ads, which could spell risk for platforms and brands alike.
Check out Digiday to learn more about clipping.
