What Is Cross-Promotion? 11 Ideas for Your Marketing Campaign - Carney
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What Is Cross-Promotion? 11 Ideas for Your Marketing Campaign

Teamwork makes the dream work. It’s exactly why we’ve seen the astounding successes of the world’s best duos. Think Batman and Robin, Bob Ross and paint, or even PB&J. On their own, these people and things are perfectly capable, but together they are greater than the sum of their parts.

Your brand can have the same effect with the right cross-promotion strategy. Finding the right strategic partner will help you become an even greater force within your current market and markets you’re just starting to dip your toes into. G2 is sharing 11 cross-promotion strategies for your next marketing campaign.

  • Run a co-branded contest (and boost it with paid media). People like free things – especially if the free thing in question is valuable to them. A giveaway or contest is a proven method of gaining signups and attention. A co-branded contest will reach a larger audience, so the right partner with the right audience will help you strategically grow your own audience. Be sure to run paid media ads to promote your contest to aid your organic efforts.
  • Get booked as a guest on top-rated podcasts. Keeping an active podcast is hard work and takes a lot of time. Reaching out to a podcast host can help them save time trying to find a guest. Search for “podcasts” on LinkedIn and filter by your industry. This way you can quickly find podcasts relevant to your audience.
  • Endorse influencers on your blog. Influencers provide an effective way for brands to connect with audiences. While partnering with influencers for certain campaigns is beneficial, sometimes all you need is a mention. Including an influencer in a blog boosts their brand and in turn, they could boost yours by sharing your content. Let influencers know when you mention them in content.

See more strategies from G2.


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