Ah, the age-old marketing question: what makes a brand stand out?
This, of course, is more than just literally standing out. Sure, those golden arches in the distance are doing their job, but the today’s Listen focuses on how brands stand out in a far more unique way — by caring.
Take Zappos, for example. How many of us could draw the company’s logo? But they thrive by having superhuman customer service.
This podcast is hella short — a hot 5 minutes, in fact — but serves up great perspective on how marketers should be thinking about what it means to actually “stand out”.
Here are some key points:
- Take care of your customers. That’s Branding 101.
- The way a brand interacts with their customers, via social media or through events, tells the brand’s personality and story.
- A brand stands out when it can connect with its customers.