Perfume ads are notorious for abstract, dramatic, and out there ads to try and relay a scent and feeling through a screen. Well, Burgenland Tourist Board wanted to do the same thing for its wine region. Since all wine pretty much looks the same and uses the same kind of descriptions, you have to get creative to stand out. Burgenland uses a flirtatious, strange man making silly sounds and playing with ingredients to show you what makes its wine so special.
It’s weird. We like it.