What's the Best Time of Day to Post? - Carney
The Daily Carnage

What’s the Best Time of Day to Post?

As we all know by now, timing is everything when it comes to social media success. Posts almost always do better when your audience sees it within the first hour of posting – so targeting your audience when they’re active is key.

But, how do we know when our audience is active? The quick answer: it depends. It depends on where you’re based, the demographics of your audience, the day of the week, and much more. Here’s how you can find the best time:

  1. Make an educated guess. Start with your own patterns – if you’re more likely to be active on Instagram on the weekends because you’re working during the week, others are probably doing the same. Stay-at-home moms or dads, on the other hand, might be more likely to scroll through their feeds during the late mornings while their kids are at school.
  2. Check your Instagram analytics. This is the most accurate way of knowing when your specific audience is most active. The only drawback to this method is that you need to already have a business account that’s been running for some time. If you’re trying to expand your reach to a new audience, or starting fresh, these stats won’t help you much.
  3. Download Mention & Hubspot’s Instagram Engagement Report. The Mention team analyzed more than 110 million Instagram posts so that you don’t have to – perfect for if you want to start from scratch or refresh your Instagram strategy. They also spot picked the top 5 locations in North America and the UK to drill down on individual trends in these cities.

Not only does the Mention & Hubspot Instagram Engagement Report uncover the best time and day to post, we’ll also be sharing other exclusive insights to help you optimize your Instagram marketing to the max.

Get your free copy today!


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts