Business intelligence (BI) tools are essential to marketers. While many marketers are familiar with Google Analytics, not everyone knows that Google also has a data tool called Google Data Studio (previously Google Data Studio 360). Let’s break it down!
What is Google Data Studio?
Google Data Studio is a free data visualization and reporting tool that allows marketers to build interactive dashboards and generate insightful, customized reports. It can pull from other sources (on top of Google products like Search Console, of course).
Why does it matter? It helps marketing teams save time and money by creating and sharing insightful reports quickly and conveniently.
The Benefits of Using Google Data Studio
- Multiple Data Sources: Google Analytics allows a maximum of 12 data sources, but Data Studio allows you to pull data from as many locations as you want.
- Access Unlimited Widgets: GDS doesn’t skimp! Google Data Studio lets you have as many widgets/graphs as you need.
- Easily Share Reports: Reports, you can export them to PDF, Excel, Google Sheets, email, and even embedded on social media. You can schedule automated email exports as well.
- Create more designed reports: Data Studio allows you to break down reports into up to 20 pages where you can alter fonts, colors, sizes, themes, and other design details. You can also annotate and brand your reports with text, images, and links as well.
And one of the best reasons to use GDS: it’s free! Check out more on Google Data Studio in this article.