There are a LOT of feel-goods and implications to unpack in this ad. Maybe some of you don’t know Allyson Felix’s story, but the ad paints a clear portrait of a mother teaching her daughter hair care, like her mother did for her. Pantene’s ad with Felix is showcasing racial and gender themes subtly by celebrating her life in the ad, but alluding to the outside experiences Felix has faced. As the 2020 Tokyo Olympic games are coming up, it all seems like a perfectly timed and fitted brand partnership.
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