What's Your Objective? - Carney
The Daily Carnage

What’s Your Objective?

We’ve experienced a ton of success running Facebook ads to create brand awareness, increase site traffic, and generate quality client leads. (Hey, maybe you’re even reading this because of a successful Facebook ad!)

Before we even start writing copy or building creative we always decide on the capital-o Objective first.

Today’s Listen from Rick Mulready (Art of Paid Traffic) does a stellar job at breaking down the 3 Facebook Ad Objective categories and subcategories. (Otherwise, it can get seriously overwhelming.) The show’s notes cover every detail, so don’t worry if you zone out on the listen – it is Friday after all.

Here’s what you’ll get out of the deal:

  • The difference between each ad Objective
  • Which one to choose
  • How to use them
  • What each one means to your Facebook ad campaign

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