We’ve experienced a ton of success running Facebook ads to create brand awareness, increase site traffic, and generate quality client leads. (Hey, maybe you’re even reading this because of a successful Facebook ad!)
Before we even start writing copy or building creative we always decide on the capital-o Objective first.
Today’s Listen from Rick Mulready (Art of Paid Traffic) does a stellar job at breaking down the 3 Facebook Ad Objective categories and subcategories. (Otherwise, it can get seriously overwhelming.) The show’s notes cover every detail, so don’t worry if you zone out on the listen – it is Friday after all.
Here’s what you’ll get out of the deal:
- The difference between each ad Objective
- Which one to choose
- How to use them
- What each one means to your Facebook ad campaign