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Influencer marketing this, influencer marketing that.
But what are the specific content formats, influencer types, and platforms that consistently generate real results?
Here’s what the latest data tells us:
- 🎥 Demos and tutorials remain the top-performing content types for driving sales. They’re particularly effective for BOFU consumers who are already interested in a product.
- 📱 Short-form content, like Instagram Reels and TikTok videos, works well for quick engagement and viral potential.
- 📖 Long-form content excels in providing deeper storytelling, product reviews, and building stronger customer trust.
- 👩💻 While large influencers get the headlines, nano and micro influencers typically have higher engagement rates and create more authentic content, resulting in better conversion rates.
- 📸 Instagram continues to lead for driving influencer-driven purchases, but TikTok, particularly its Shop feature, is gaining traction, especially for lower-ticket items.
Take a closer look at the data from Modash.
