“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
An oldie but goodie notion by the master inventor himself – and it can easily be applied to marketing and A/B testing! Today’s Watch is slightly longer than Tom’s thought, diving into results of several conversion tests, like experimenting with different colors, headlines, and more and less complicated landing pages. See what worked for one savvy entrepreneur and investor, and what didn’t.