People look at more than marketing materials when they buy products and services. Of course, what you say and how you say it is important, but so is what others are saying.
In fact, 9 out of 10 consumers read reviews before purchasing. So you don’t want to ignore review sites, because you can exert plenty of influence in your responses. Today, GoDaddy is sharing with us which review sites matter to your industry.
Why are customer reviews important? People can gauge a consensus from a group of reviews. Instead of reading the individual experience of a professional critic, they can interpret the experiences of people who are more like them.
Get a better understanding of your customers. How nice would it be if every customer looked you in the eye and gave advice on what they feel could be improved with your business? Read between the lines of your reviews and determine what they really want.
Gain credibility. A 4-star rating with 100 reviews can hold much more weight than a 5-star rating with only 5 reviews. Having a high rating with a large number of reviews solidifies your status as a respectable business.
Boost customer loyalty. Simply put, a glowing review signifies a loyal customer. This isn’t about reward programs. The proof is in the pudding, and all those great reviews you have indicate a base of customers you’ll likely see again.
Make Google proud. Google’s algorithm takes business reviews into account when ranking pages. Having lots of good reviews can be a real SEO boost.
Google, Yelp, and Facebook are the most popular review spots, so pay close attention to those. For restaurants specifically, you have Zomato, OpenTable, Restaurant.com, and more. For home services, check out Angie’s List, HomeAdvisor, or Porch.
GoDaddy lists more review sites in the auto, real estate, and legal spaces, so start perusing what people are saying about you.