“An entrepreneur is a little like a panhandler. Except they’re selling dreams to you.”
Take it from John Mackey, who built a booming business from a super niche market at the time. In 1978, organic food stores were few and far between, but Mackey’s endurance, enthusiasm, and a Whole lotta luck launched an organic food revolution. If you’re not familiar with his name, you are more than likely familiar with his baby: Whole Foods Market.
Whether you’re a devoted fan of the store, amongst those shouting “Whole paycheck”, or totally neutral, Mackey’s journey to success is an incredible tale – filled with college dropouts, breakups, floods, and more. (Did you know the first Whole Foods was in an old nightclub?)