This powerful ad beautifully weaves through the production chain of making garments. It also gives a closer glimpse into the hands behind the finished product.
The main purpose? With a nod toward the 2013 Rana Plaza garment factory collapse, nonprofit group, FashionRevolution encourages people, like you and me, to demand a fair, safe, and more transparent industry. At closing, we are implored to ask: Who made my clothes?
From a success standpoint, this ad is doing what it’s supposed to do. The pot has been stirred and people are beginning to take a stand.
Just look at the hashtag #whomademyclothes on Instagram! There are already 244,770 posts. It’s doing pretty dang well on Twitter too.