Many businesses have only just started getting into the groove of posting daily on their Instagram, they’re likely channeling Andy Bernard about it. To this, we say: not so fast. Things are shifting once again. As Millennial as it sounds, businesses need to start making social stories a priority.
According to the fine folks over at Buffer: “Stories, by nature, are more immersive than other types of digital and social content. The experience exists within a single place and doesn’t try to drive you away to new websites and platforms (though Instagram has experimented with links in stories).”
Today’s video clip is a perfect summation of why companies like Medium are quickly adapting to this new format. And, you guessed it, the early adopters to monetize will be cashing in.