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TikTok changed the podcasting game.
When you break down your podcast episodes into bite-sized, high-impact clips, you can reach massive new audiences—especially younger listeners who may not have otherwise discovered your content.
Consider this:
- TikTok’s algorithm introduces content to users based on interests, not just follows, making it easier for podcasts to gain exposure.
- A growing number of young listeners are finding podcasts through TikTok, with 80% of users aged 13-24 discovering new shows on the app.
- Stitches, duets, and live comments create interactive conversations around your podcast, driving deeper audience connections.
Here’s how to activate the tactic:
- Share short, engaging clips that spark curiosity and drive listeners to full episodes.
- Build anticipation with sneak peeks, guest reveals, or thought-provoking questions.
- Share quick insights, tips, or expert takes to establish credibility and intrigue.
- Break narratives into compelling, cliffhanger-style segments to keep viewers coming back.
- Adapt viral challenges or memes to fit your podcast’s niche and boost visibility.
Check out CoHost’s report for more.
