Holy guacamole, this one’s a doozy! Today’s SocialPros podcast with Jay Baer is filled with delicious insights featuring Instagram pro, Jenn Herman!
We gotta dive straight in.
(04:15) Instagram’s feature set is expanding with Stories, Shoppable Posts, and now IGTV. Traffic that comes to your website from IG is almost always high-quality because of how difficult it is to drive traffic.
(06:00) Mistakes to avoid with the new IGTV.
- Do not just stitch your stories together and call it a day with IGTV.
- With IGTV, segmenting is not an option yet. It’s continuous. One video will lead straight into the next. Make sure content makes sense.
- Stories can be random, IGTV should not be.
(07:30) IGTV is more relatable to YouTube. IGTV is meant to house longterm content. Think of it as a new channel, not short-form, live videos.
(08:50) When it comes to creating IGTV content, do it as often as you can (while still creating value). But be consistent about it in the long run.
(09:55) Jenn’s secret sauce when using hashtags is to use 15 to 20 hashtags per Instagram post:
- 3-5 really popular hashtags
- 3-5 moderately popular
- 3-5 niche specific hashtags
(15:05) Jenn checks content performance in IG analytics every 6 months to find any consistencies within the top performing posts from the past period.
(16:00) Should businesses be posting more or less on Instagram? Since Instagram’s algorithm is based on individual interaction, not popularity, generally speaking, posting less keeps a business from over saturating their market.
(18:50) Carousels on Instagram? Pointers to keep in your back pocket:
- Not every post should be a carousel!
- The first photo has to be the best. It has to be the After in a Before and After sequence. Then in the caption or add an overlay saying Swipe for More.
- Use Carousel to avoid overwhelming your audience.
Crew, if you’re involved with Instagram at all, this is the podcast to listen to!
