Pinterest is a powerful visual search engine with over 478 million monthly active users. Here’s why you should be leveraging this channel:
- Discovery. Open-minded Pinterest users are actively seeking new ideas, products, and services in the form of visually engaging pins. They’re here to learn and willing to visualize your brand in their space, wardrobe, and life.
- Cost-effective. Pinterest ads are 2.3x cheaper than other platforms, with an average CPC of $1.50—an impressive ROI compared to other platforms.
- Engagement. Pinterest users spend an average of 14.2 minutes per session on the platform, and they’re 47% more likely to be introduced to new brands than users on other platforms.
- Personalization. Pinterest’s advanced targeting options and Taste Graph technology help deliver your ad to the right audience at the right time, tracking users’ dynamic interests for precision targeting.
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