Why Your Company Needs to Be Creating Videos - Carney
The Daily Carnage

Why Your Company Needs to Be Creating Videos

If a picture is worth a thousand words and there are 24 frames in a video per second, that’s, like, a lot of words in a 1-second video.

The point we’re making is that video is *it* right now, and today’s Listen is here to tell you how to seize it.  

Among other things, the hosts cover:

  • Why every company needs to be producing video
  • YouTube and Facebook as the best video platforms since they’re already video-centric — don’t reinvent the reel (terrible pun, sorrynotsorry)
  • Red Bull & GoPro do video amazingly well because their content is 100% paired with what their audience is doing and what they care about (this one’s a really important lesson for anyone considering video)

The biggest hits come toward the end of this podcast. To really get the most out of video you need to:

  • (21:10) Upload videos to Facebook natively versus sharing a video link.
  • (22:08) Start with a bang. You need to capture your audience’s attention in 3 seconds or less.
  • (22:45) Think about the thumbnails. The thumbnail is really what gets someone to watch your content.
  • (23:37) Use closed captions and/or subtitles. As many as 85% of people on Facebook watch content without sound. 

HEY! If you dig what you’re reading, sign up for our marketing newsletter, The Daily Carnage. Get it here and become the smartest marketer in the room.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts