Are y’all looking forward to the 2020 summer Olympics in 2021? We sure are. Even if we only reeeally tune in for the opening and closing ceremonies. Gotta love all the matching uniforms to represent each nation. It’s the kind of uniformity brands strive for across different kinds of content. While we’ve got our fingers crossed 🤞for the games panning out this year, today Socialbakers is sharing 5 steps to implement a winning social media style guide so your channels can all truly represent your brand.
- Define your brand voice and tone. Choose three or four adjectives to describe your ideal brand voice and tone. This will help influence your voice and tone without being all over the place. The voice is the way your brand talks and tone is the way voice is used to convey different meanings through messages. They’re closely related, but they’re not quite the same.
- Align your social media profiles. If your brand isn’t unified across channels, then your audience may have trouble finding you. Keeping your logo as a common element is a simple way to tie your accounts back to your brand. Determine who runs each channel and assess which channels make sense for your brand. There are lots of social media platforms, so it might make more sense for you to only focus on a few of them.
- Set your formatting guidelines. Certain best practices will apply to any brand. Make sure you illustrate the most important part of your message in the first sentence and keep the whole message concise. Be mindful of posting long links, and consider shortening links with Bitly. Include branded hashtags and even consistent use of emojis on Instagram to make each post unique to your brand.
- Create your media guidelines. Social media sites have lots of crossover in the content types they showcase, but there are formats and size requirements that make them unique from each other. Determine which platforms you will use for different forms of media. Keep consistent elements such as brand colors, logos, and fonts. Best to stay away from stock images too. OG content for the win.
Go for the gold with mambo tip #5.
