Y’all ready for this: Cisco estimates that video traffic will make up more than 80% of all consumer Internet traffic in just four years. Time to consider incorporating video into your marketing strategy. (Omg, how many times are we going to say that, right?)
But that doesn’t mean just uploading everything you make to YouTube. If you’re simply treating video content as a means to an end, you’re going to have a bad time.
Instead, you need to use video creatively to achieve your business goals. Rule #1: “Focus on what you’re trying to accomplish from a marketing perspective (the message) instead of developing a strategy around video itself (the medium).
Today’s Read from Wistia is an amazing guide to video marketing that will get you to start thinking this way and use video strategically.
Wistia helps over 300,000 businesses grow with video, so who better to serve up an ultimate guide on the matter?
This guide is detailed as heck, so we’ve linked to each section below:
- How to build a video marketing strategy
- Types of video to create
- When and where to share your videos
- How to utilize video SEO to increase traffic
- How to make your videos work harder for you
- How to analyze your video marketing success
- Using video with other business tools
- Companies finding success with video marketing
For a more comprehensive exploration, you know what to do. →
