Although we go pretty hard on social marketing here at Carney, we need to address an area of marketing that is often done pretty poorly.
Email Marketing is by far one of the most profitable avenues in marketing.
For every $1 spent on email marketing, the average ROI is around $44!
Think about it, what’s the point of driving a ton of traffic to your site without a follow-up strategy on the backend?
According to Dawn and Traci over at Social Media Marketing Happy Hour, the two most common mistakes in email marketing are:
- Failing to follow up with new subscribers
- Sending the same exact email to every single person on your list
Give today’s podcast a listen on your drive home and do a quick self-exam to see if you’re guilty. We recently had to tighten up our ship in the grammar department.