The UX Cookbook has whipped up a quick guide for web writing, which is especially handy because it’s written precisely following its own rules, such as:
- Edit and revise the day after you write.
- Use lists and numbered instructions.
- Use fragments and phrases and one-sentence paragraphs.
- Add pictures and other visual elements.
- Employ useful headings, like questions and verb phrases.
- Think journalism, not academic writing. Start with the conclusion.
- Use active voice, personal pronouns, action verbs.
- Use parallelisms and patterns.
- Choose words that people know.
- Make your links descriptive.
Check out the post for an example of how these tricks work in tandem.
