Remember when Pepsi got Lindsay Lohan to promote Pepsi and milk concoctions for Christmas? (#Pilk) Well, Lays is taking a page out of the viral zeitgeist, too, with a new dish: mashed potatoes made from Lays potato chips. Reality TV star Matt James is helping the effort with an exclusive recipe.
Takeaway: If consumers are grossly misusing your product, join ’em.
