You Say Potato - Carney
The Daily Carnage
Matt James pours a bag of Lays potato chips into a sauce pot

You Say Potato

Remember when Pepsi got Lindsay Lohan to promote Pepsi and milk concoctions for Christmas? (#Pilk) Well, Lays is taking a page out of the viral zeitgeist, too, with a new dish: mashed potatoes made from Lays potato chips. Reality TV star Matt James is helping the effort with an exclusive recipe.

Takeaway: If consumers are grossly misusing your product, join ’em.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts