You Should Leverage Employee-Generated Content - Carney
The Daily Carnage

You Should Leverage Employee-Generated Content

Employee-generated content (EGC) is content created or shared by your brand’s best advocates: your employees.

Here’s why you should include EGC in your content strategy:

  • On average, employees have 10x more followers than a brand’s account.
  • Employee-shared content gets 8x more engagement than content shared through branded channels.
  • Employee posts get re-shared up to 24x more than a branded post.
  • 92% of consumers trust people they know for referrals above any other source.
  • 93% of consumers find UGC to be helpful when making a purchasing decision.
  • The use of UGC results in 29% higher web conversions than campaigns without it.
  • Customer reviews are trusted up to 12x more than marketing content.
  • Consumers find UGC 9x more impactful than influencer content.
  • 86% of Millennials trust that UGC accurately reflects a product’s or brand’s quality.
  • Millennials think UGC is 35% more memorable than other types of content.
  • And 84% of millennials stated UGC had an influence on their decision to purchase.
  • 90% of consumers say authenticity is important when deciding which brands to support.
  • 70% of consumers place peer recommendations above professional copy.

Take a closer look at the pros and cons of EGC, best practices, and examples at Post Beyond.


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