You’ve Gouda Brie Kidding Me - Carney
The Daily Carnage

You’ve Gouda Brie Kidding Me

They say a picture is worth a thousand words and a jigsaw puzzle is worth 44 pounds of cheese—wait…

New Zealand brand Mainland Cheese is saying that at least. For their latest promotional campaign, the company’s agency, Colenso BBDO, created a limited edition “voucher” in the form of a 2000-piece puzzle. People could apply for the voucher via Facebook and, once completed, would reveal their “coupon.” So far, ten people have finished the jigsaw, rewarding them 20 kg (44 lbs) of vintage cheese! Oh yeah, you better brielieve it.

45 hours has been clocked as the fastest completion time. Fitting for a cheese brand whose tagline is “Good things take time.”

If we were a cheese grader, we’d score this promotional stunt a 10/10. 


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