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A “zero volume keyword,” also known as “hidden,” “golden ratio,” or “zero competition” keywords, are often underestimated and underreported by keyword research tools, leading to low competition.
Zero volume keywords often address very specific user needs that are not adequately covered by existing content. They have the potential to drive significant traffic, often outperforming high-volume keywords in niche markets.
Zero volume keywords include:
- Google Autofill Keywords: Use Google’s autocomplete suggestions to find specific queries.
- Forum Keywords: Identify terms frequently discussed in forums but not well-covered in mainstream content.
- Golden Ratio Keywords: Calculate keyword difficulty by dividing the number of search results with the keyword in the title by the monthly search volume.
- Google Search Console Keywords: Analyze your website data to find keywords that Google is already considering relevant to one’s content.
- Unanswered Keywords: Identify questions that are inadequately addressed by existing search results.
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