Be in The Know
📈 Meta apps continue to dominate the download charts.
💬 Here’s how brands are using the comment section to drive results.
🌯 Chipotle is extending its coveted Celebrity Card to fans on social.
💡 Infographic: 29 tips to boost your LinkedIn engagement.
➡️ Google is dropping continuous scroll from SERPs.
🍅 Heinz mixed a mashup of “every sauce” and made 100 bottles for only the most obsauced fans.
🧵 Meta is connecting Threads more deeply with the fediverse.
26 Seconds is The New Sweet Spot
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Social media marketing firm Emplifi analyzed data from 325,000+ brand profiles across Instagram, Facebook, TikTok, and X. Here are the key insights:
- Medium-to-long videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023, suggesting that brands should not entirely dismiss longer video formats.
- Instagram has consistently led TikTok in median video views over the past two years, but TikTok has made small gains in closing that gap across 2023.
- The engagement divide is growing between visually engaging content (on Instagram and TikTok) and its static counterparts (on Facebook and X).
Check out more from the report at Net Influencer.
Q for You
Clipbud
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SMMs and content creators will especially love this little iOS clipboard app.
Clipbud stores all your most-used snippets in one spot, like Instagram hashtags, social bios, canned DMs and emails, important links, and anything else you copy and paste all day. No word limits, either.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Chili’s BurgerTime
Soaring costs at the drive-thru spell opportunity for casual dining.
Chili’s has launched a retro arcade game, inspired by BurgerTime (1982), to let consumers play out their frustrations about rising fast food prices.
You play as a pepper-shaped Joe ChiliHead character, and your mission is to assemble Chili’s Big Smasher Burgers while fighting mascots from overpriced, fictional competitors.
The first 250 players to collect the game’s bonus items win a Chili’s gift card, and a grand-prize winner will get free burgers for life and an arcade cabinet of the game.
