We wanted to take a walk down memory of the marketing events and trends of 2021. Ya know, before we send the year off with a big fat kiss goodbye.
Here’s to looking forward to the next year of carnage in 2022 🥂
But First...This Past Week
Top Posts of the Week
- We knew it was coming eventually: “Meta-Builders” are selling services in the metaverse
- Under Armour made “wearable” NFTs that pay homage to Steph Curry
- Google lost its spot as the most popular domain globally to TikTok
What We Learned
Monday: Carney was busy celebrating the holidays!
Tuesday: Your LinkedIn is probably in need of some end-of-year cleaning. Entrepreneur gave us an article with 7 Tips for Using Your LinkedIn Profile for Personal Branding.
Wednesday: TikTok is growing to be a major platform for advertising…and can be intimidating. Sprout Social gave us the low-down on their experience and words of encouragement for marketing on TikTok.
Thursday: What the heck is “Keyword Cannibalization” and is your site suffering from it? Search Engine Journal gave us the run down of how to recognize it, how to fix it, and how to avoid it in the future.
2021: That's a Wrap
What Happened in 2021
The Year of the Celebrity
- There was a huge surge in celebrity beauty brands by some big names like Harry Styles, Jennifer Lopez, Scarlet Johansson, and Machine Gun Kelly.
- They’re on the menu, too. “Celebrity Meals” were very popular marketing strategies for fast food joints.
- And the award for “Top Celebrity Marketer of 2021” goes to…
- Lil Nas X: He marketed his successful “Montero” album using a creative, multi-channel strategy, he’s a TikTok pro, and he also became Taco Bell’s Chief Impact Officer.
- Ryan Reynolds: He’s a funny guy that founded his own marketing agency, Maxiumum Effort, that has teamed up with other high-profile brands (most recently Virgin and Peleton).
- Cardi B: This year she did several clothing brand collaborations, she launched a vodka-infused whipped cream brand, and she’s now Playboy’s first resident Creative Director.
What's Carrying Over to 2022?
The Top Dog: Data
Data breaches were not just a 2021 thing, but data privacy continues to grow as a priority. 2022 is going to be the year of adapting to going without third-party cookies.
The Metaverse
NFTs are weird and brands are making the “rules” of the metaverse weirder. We continue to see more and more big brands launch their own NFTs. 2022 is sure to bring more.
Catering to Gen Z
As this generation is growing up, so is the importance of their opinions because of their heavy technology and media consumption. For long-term strategies, don’t forget about the upcoming “Generation Alpha,” aka the children of Millennials.
A Very Peri Bubbly 🥂
This little sparkler is to start 2022 right by using Pantone vibes
Ingredients
- 4 ounces crème de violette
- 2 ounces fresh clementine or orange juice
- 2 ounces fresh lemon juice
- 2 ounces gin
- Champagne or sparkling wine
- Optional garnishes: Lemon slices or twists, sugar, edible glitter (this one might actually be required for proper NYE partying)
Steps
- To make it pretty: Rub half the rim stemmed glasses with lemon slice and dip into sanding sugar or edible glitter.
- Combine crème de violette, clementine juice, lemon juice, and gin in a cocktail shaker, then fill it with ice.
- Shake it!
- Top it off with the bubbly.
Recipe by Epicurious
What's New for Your 2022?
What do you have brewing for your brand?
Carney is a digital dynamic agency that can help with all the big moves you have planned (and help you plans the ones you haven’t thought of yet).
Let’s talk! We would love to hear about what your brand wants to accomplish in 2022.
