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The Ideal Marketing Team

We all want to be on a successful team, right? If only it were as easy as saying it out loud.

As the digital marketing landscape continues to evolve, the modern marketing team must evolve with it to be successful.

So, how do you build a successful marketing team? Great question.

The folks at DigitalMarketer spent 3 years testing this question. Here’s what they learned:

  • Finding good marketers is hard (duh, right?). The average entry-level salary for a digital marketer is $70k. It takes about 6-8 months for a new employee to have a profitable effect.

The solution: Full-stack marketers

Digital Marketer suggests in order for your marketing team to be successful, you must build a T-shaped team.

What the heck is a T-shaped team?

A T-shaped team means that every employee has a wide, yet shallow knowledge of everything. The goal with a T-shaped team is to create a hybrid of generalists and specialists.

Each member of your team needs to be well-versed in the following core disciplines:

  • conversion funnels
  • content marketing
  • paid traffic
  • email marketing
  • social media
  • search marketing
  • data/analytics
  • testing/optimization

Whether or not your team is involved with these disciplines every day, they need to have a general understanding of them. It’s crucial people, crucial.

Digital Marketing dives in a lot deeper here, including structure break downs, acquisition, and marketing ops. It’s definitely worth a read. In the meantime, try to get a pulse on your marketing team.

Are they well-versed in the above disciplines? If not, take steps to get them up to speed.

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