A Google Breakup? 💔

Top Posts of The Week

🤔 A new Heinz campaign, which appeared to reference the new Joker movie, sparks industry discussions over blackface. 

👍 Subsquently, Heinz apologized and pulled the ad.

🔨 US government considers a breakup of Google.

🚨 And Google argues a breakup would harm publishers and merchants.

🤣 TikTok’s answer to SNL is ready for primetime.

🍓 Pop-Tarts is promoting its new Crunchy Poppers product with jackets that actually sound crunchy.

🤖 Pinterest, Microsoft, and Google bring new generative ad features for social and search.

👠 OMG, shoes! Liam Kyle Sullivan brings back his beloved Kelly character for a Crocs collab.

👣 Small businesses are getting creative on social media—and driving foot traffic.

🍕 Domino’s Emergency Pizza Program returns.

What We Learned

Monday: A solid strategy. A good campaign. You know it when you see it. But how can you reverse engineer the same success for your brand?

• According to our poll, 54% of respondents say they sometimes spend time analyzing the success of other brands and marketers; 28% say they do often, and 18% say never.

Tuesday: Create a Reddit account just for marketing, and join these top-ranked subreddits.

• 47% of poll respondents say they haven’t referenced Reddit as a professional resource.

Wednesday: Digital Summit Raleigh is right around the corner November 4-5 at the Raleigh Convention Center, with an all-star lineup of speakers who are ready to share their insights and expertise. Register to attend and hear from top-tier brands like Amazon, WeRateDogs, Southwest Airlines, OkCupid, Salesforce, SubjectLine.com and IBM.

Thursday: Re-engagement emails are crucial. It’s more cost-effective to retain existing customers than to acquire new ones. Ignoring your current audience means losing opportunities for easy revenue growth. Here’s how to create an effective re-engagement campaign.

Carnage Connections

It’s our 30th puzzle! Can you solve it?

Solve It

The Conversation

An anonymous Carney sparked a conversation in our Facebook community this week on the question of mentorship.

“For those of you that have been in marketing for a long time, does it annoy you when newbies ask for advice? I have had a few advice calls and they told me that I can email them if I need any more help but then they ignore me when I ask for more advice.”

Here are some of the 150+ responses:

• “Personally, I’m always the ‘happy to help’ person, however, if it extended into a continuous, high demand conversation I would eventually want to be compensated (monetarily or with reciprocal support) so it’s mutually beneficial.”
• “I think it’s just too common in the field that we’re all overworked and burnt out.”
• “I get annoyed when the same person asks the same question. It tells me they weren’t listening the first time.”
• “I absolutely love mentoring and I wouldn’t ever even think of charging for it. That’s called consulting.”
• “There is a kind of etiquette gray area where a professional relationship can tip from helping someone out once or twice to an ongoing expectation that you will always help them on a regular, frequent basis.”
• “I like helping because people took the time to teach me when I was new. I’m a big believer in paying it forward but not at the end of or the start of a new quarter.”

Weigh In

Classifieds

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Tiramisu Latte

Ingredients

• Double espresso shot (60mL/2oz)
• 1 tbsp (5g) unsweetened cocoa powder
• 1 cup (8oz) milk
• 1 tsp raw sugar
• 1/2 tsp vanilla extract

Steps

1. Use an espresso machine or espresso powder to make a double shot. Combine it with the cocoa powder until the cocoa is dissolved.
2. Froth the milk with the sugar and vanilla until it’s as hot as you would like and has as much foam as you want. Pour the milk over the espresso.

Recipe Baran Bakery

Make It

Did Ya Know?

Answer: AT&T.

“A new era for American telecommunications and for American business begins today as the once-unified Bell System begins life as eight separate companies.” — from “Bell System Breakup Opens Era of Great Expectations and Great Concern.” The New York Times, Jan. 1, 1984.