Be in The Know
💸 Big brands reduce TikTok spend ahead of U.S. removal.
🧶 Etsy is hoping to survive by getting back to its maker roots.
🔍 Google Search’s market dominance is growing as ChatGPT’s web traffic falters.
🎙️ Meet the AI artist who used Bad Bunny’s voice, shot to fame, and sparked a global debate over AI art.
⚾ Sports streaming fragmentation sucks for everyone. Except advertisers.
🌮 Sure, sign me up for Taco’s Bells early retirement community.
🔥 Most clicked yesterday: The Pringles x Crocs collab is ridiculous, and we love it.
10 Ways to Maximize Your Webinar ROI
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Revisit your webinar strategy with these tips to supercharge your efforts before, during, and after the event.
Before
- Don’t stop at a one-off event; webinars often lack impact and longevity because their information is squeezed into a 45-minute slot, so help your message stick by covering a topic from different angles over a series.
- Encourage sign-ups by asking your audience to help define the agenda, as G2 did last year with their online conference, which they curated based on attendee feedback.
- Work with your panelists to build hype, as attendees are more likely to sign up to hear interesting speakers than to attend a company-hosted webinar.
- Ditch the word “webinar” in your promotion and use terms like “masterclass,” “seminar,” “lecture,” or “expert talk” to generate more interest.
During
- Just as you wouldn’t trust an inexperienced person to captain your cruise ship, choose a skilled moderator to manage the conversation, step in when necessary, and engage the audience through Q&A.
- Instead of talking at your customers, involve your attendees with live contests, networking opportunities, or turning speeches into discussions to help your message stick.
- Use chat boxes effectively by having colleagues act as hosts to engage guests in discussion, ask questions, and solicit real-time feedback, while banning sales pitches.
After
- After ending the webinar, squeeze the video for as much fresh content as possible, starting with uploading the recording quickly for those who missed the live event.
- Make it easy for attendees to share the content by sending an email thanking them and providing a one-click tweet they can share directly from their inbox.
- Leverage employee advocacy to drive brand awareness by working with colleagues to create a program of thought leadership based on the webinar content, such as blog posts, LinkedIn articles, and follow-up webinars.
Check out the full blog from Jason Bradwell.
Q for You
Handy Arrows
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These arrows? They come in handy. They’re Handy Arrows.
Some of them are loopy, some of them are sharp, all of them are hand-drawn and downloadable.
What will you do with them? That’s none of our business. We’re just here to point you in the right direction.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.

Can You Hear V Now?
You might have noticed that Verizon is making some big changes—from a new logo (RIP checkmark V) and color palette to a more general repositioning and new, customizable offerings like myPlan.
The brand’s new short film traces its heritage from “Can you hear me now?” cell carrier to one-stop shop for Internet, connected home, and streaming.