Boost Conversion Rates with Design Research
Forget getting more visitors to your website. Instead, focus on getting more out of the visitors you already have. That’s the smarter approach.
Today’s Listen is an interview with design optimization expert, Nick Disabato. Nick feels (and we agree) that design can make or break your user experience. If you want more conversions, you really need to ensure that your design is causing people to do what you want them to do.
Some of his tips:
- Start with the analytics. Look at all your numbers and figure out what they mean. Is site speed an issue? Do mobile users have a good experience? You can figure all of this out from your analytics.
- Use heat maps to determine what users are doing on a specific page. Are they going where you want them to go?
- Use usertesting.com to find out more than just how people are interacting with your website, but why they are making the choices they make.
This one is 60 minutes long, but you’ll learn so much. Listen to it while driving home tonight.
Applying the Principles of Psychology to Design
How well do you know the human response to colors? This quiz is a super-fun (not frustrating at all…) way to figure out how much you don’t know!
The world around us houses an infinite variety of colors. We’re looking you, Crayola. Discovering how or why we react to those colors is in a designer’s and marketer’s best interest.
Today’s Read gives major props to our designer friends. In the article, Charlotte Rogers applies the principles of psychology to design. She discusses the growing use of color and design in the marketing process, and their psychological effects on the following:
- Designing for global appeal
- Instinctive and rational
- Virtual reality
- Brand recognition
10 YouTube Pre-Roll Ads You’ll Actually Enjoy
Oh, that all-too-familiar feeling…. when you’re showing a friend your new favorite song, and you’re about to belt out the starting lyric when suddenly – AD! Not only an ad, but one you…can’t skip! ::GASP:: JK, they’re only six seconds long. Plus, we’re marketers, we love ads. Especially when they’re as good as the one’s included in today’s Watch.
These six-second ads are called “bumper ads” and, according to Google, “90% of bumper ad campaigns boosted global ad recall by an average of 30%.” Today’s Watch also explains why these quick stories work so well. A lot of it has to do with how we wait for the “Skip Ad” option to appear, but when it doesn’t, we’re left staring at the ad. Those tricky bastards.
Strap in for 60 seconds of awesomeness and get inspired!
“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”