Be in The Know
📌 TikTok introduces new Bulletin Board feature.
🏀 Under Armour and Steph Curry part ways unexpectedly.
🤖 Inside Coca-Cola’s AI playbook.
😐 Consumers don’t know AI made the ad, and when they do, they don’t care.
🚚 Report: Nearly half of shoppers expect free shipping on every order.
🥤 Hard Mtn Dew offers a holiday card alternative.
💀 And here’s a bloody awful Christmas ad from PETA.
Get People to Read Your Emails
Inboxes are bursting and brains are fried.
But copywriters have cracked the codes for getting people to open, click, and answer emails.
So, here are the four big ones:
- Appeal to self-interest. The fastest way to lose a reader is to start with what you want. Lead with how your message helps them. Make the benefit unmistakable from the first line.
- Write a good subject line. A great email no one opens is just a diary entry. Strong subject lines promise a benefit, deliver news, spark curiosity, or blend all three.
- Be human. Write like a person talking to another person. Short sentences. Short paragraphs. No handbook jargon.
- Have a clear CTA. If you want someone to do something, ask directly. One email = one action. Add a deadline. Make the next step stupidly easy.
Persuasion is a courtesy. It’s removing friction, offering clarity, and respecting the reader’s bandwidth. Read more from Barking Up The Wrong Tree.
And, uh, P.S…. everyone always reads the P.S.
Q for You
Blindspot
Ooh, a cool new OOH tool.
Blindspot calls itself the Uber of billboards. It lets you book 2.5M+ digital billboards around the world without much effort.
Pick the boards you want, set the hours you want, upload creative, and swap it in real time when weather, traffic, or crowds shift.
The attribution dashboard maps each screen’s viewshed and builds exposed-vs-control cohorts so you can prove lift in foot traffic, web sessions, sign-ups, or sales.
“Email us for pricing” be damned!
Watch
Say No to Yeti
Yeti’s artsy new holiday campaign from Wieden+Kennedy Portland issues the counterintuitive warning: “Don’t get them a Yeti.”
The 60-second spot, directed by Daniel Wolfe and Jess Kohl, follows a driver’s chaotic daydream—coolers bouncing off trucks, wildlife encounters, and comic mishaps—all narrated by Ryan Bingham.
Still, our protag embraces the rugged thrill of Yeti. Because adventure.
